- Nanfeng Lin
- Aug 4
- 2 min read
My internship at Prudential Corporation Asia in Hong Kong was a pivotal experience, offering me a deep dive into the dynamic world of financial services and insurance. It was an opportunity to learn from a leading institution and gain hands-on experience that went far beyond theoretical knowledge. This journey was not just about understanding financial products; it was about connecting with people and creatively communicating complex ideas.

Uncovering Insights: Market Research and Strategic Impact
One of my primary responsibilities involved conducting in-depth market research on medical insurance expenses in the Greater Bay Area. This wasn't just data collection; it was about uncovering crucial insights that could inform strategic business decisions. I compiled a comprehensive analytical report that directly contributed to the company's product strategy for four different product lines, ultimately playing a part in an 11% increase in sales. This experience truly sharpened my information gathering and analytical skills, showing me the tangible impact of well-researched market intelligence.
Blending Creativity and Client Solutions: Micro-films and Real Cases
Beyond the numbers, I had a unique opportunity to tap into my creative side. I collaborated on the production of two micro-films, taking part in everything from scriptwriting to video editing and incorporating traditional Hong Kong cinematography techniques. These films were a massive success, garnering over 40,000 views, showcasing my ability to engage audiences through compelling content. Simultaneously, I was involved in a real-case analysis for Ms. Huang's family, where I performed a comprehensive financial situation assessment. My role was to develop tailored financial products and presentations that aimed to optimize their client portfolios by an estimated 5%. This taught me the importance of personalized solutions and effective client communication.
Mastering the Art of Communication: Bridging the Gap
Working at Prudential also significantly enhanced my communication skills. I learned how to effectively explain complex product returns and features in a more direct and accessible way to clients. This involved understanding their needs and tailoring my approach to ensure clarity and trust. My mentor taught me invaluable strategies for efficiently communicating and interacting with clients, which has been incredibly beneficial for my overall professional development. This internship culminated in receiving a personal letter of recommendation from the Regional Manager, a testament to the growth I achieved.
Reflections: A Holistic View of Wealth Management
This experience provided me with a holistic and in-depth understanding of the wealth management and insurance industry. It wasn't just about products; it was about people, communication, and ethical practice. The combination of market research, creative content creation, and direct client interaction has profoundly shaped my perspective, reinforcing my belief in the power of clear communication and tailored solutions in the financial sector. I left Prudential with a deeper appreciation for the industry and a stronger foundation for my future career.




